Louis Vuitton Imagination

The unprecedented attraction of amber and tea for imagination to take flight.

Imagination. The key to the audacity, success and drive of the creatives who make the wildest dreams a reality. An immaterial energy that is nurtured by travel and experiences that forge a new state of mind. A creative impulse that has always guided Jacques Cavallier Belletrud.
With an over-generous dose of Ambrox — perfumery’s white gold — the Master Perfumer reinvents the ambery accord to express a sensual and contemporary masculine elegance. Its contrasts appear upon contact with noble citrus and black tea extracted with CO₂, a magical ingredient that carries within it the soul of travel. With Imagination, the spirit rises, escapes and conquers new paths of freedom.